Paddle

End-to-end SaaS revenue platform—global billing, payments, taxes, compliance, metrics, and automation for B2B/digital brands.

• Merchant of Record: Handles sales tax, compliance, fraud, payments in 200+ countries
• Subscription billing engine—automated recurring revenue, upgrades/downgrades, multi-product
• Revenue recognition & reporting (MRR, churn, cohort, LTV, refunds, ARR, etc; including ProfitWell Metrics)
• Automated invoicing, dunning (failed payments retention), flexible checkout, currencies
• Customer self-serve portals (invoices, cards, upgrades, receipts, email)
• Product catalog: SaaS, digital, usage, platform/seat, one-time
• Integrations: Stripe, Xero, QuickBooks, Zapier, analytics
• Launchpad program for SaaS startups; agency solutions; SOC2 privacy; self-serve delete

Benefits: Launch globally, automate revenue, ensure compliance, boost NRR, minimize failed payments, spend less on billing ops.

Use cases: SaaS startups, B2B, agencies, digital products, ecom platforms, marketplaces, remote business

Pricing: Transparent rev share (no fixed monthly plans), pay-as-you-grow; free for startups (limit applies), MC/AM onboarding for larger

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